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If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers.
According to a recent study, 57% of companies who have a blog reported acquiring a customer from their blog. In that same study, a survey of marketers revealed that 81% of businesses say that their business blog is critical for their business.
If you don’t have the expertise to implement this technique or simply don’t have the time to set it up and manage it, I recommend you contact a marketing agency like Excel Media Group, LLC. (www.excelmediagroup.com) to create this important marketing technique for your business.